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Part of the web marketing process is search
engine/portal submission. For Search Engines to be an integral
part of your marketing strategy you must first ensure that
your web site design and content meet certain criteria to
ensure acceptance into the search engines. Due to the millions
of pages now on the Internet it has become important to keep
up to date on how search engines are evolving. The days of
filling your meta tags with as many keywords as you could
think of have gone.
All search engines are are becoming selective, they want
to provide the highest quality search results for their customers.
Therefore, if your site says nothing new and you have not
paid particular attention to site design, meta information,
text content and positioning, page links and frame tricks
your site will be rejected or if accepted it will languish
in the realms of obscurity never to be found by any search
query.
All the search engines are for ever changing the way they
index sites. They also regularly clean up their database,
some once a month some quarterly. At this point your site
may be removed without any notice. Therefore, regular submissions
will ensure continued positioning within the Search Engine
databases, with greater chance of being found and improving
your sites ranking.
There are two ways to do this - you could
spend time a lot of time doing it yourself or you could pay
a company to do it.
We provide a range of services to manage
the process. You could pay an online company such as Global
Promote (opens in new window). If you want to manage
the process yourself here is a starting
point of useful search engine submission page links.
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